Along the way, we discover that sticky messages of all kinds-from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits.
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Meanwhile, people with important ideas-entrepreneurs, teachers, politicians, and journalists-struggle to make them “stick.” Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Made to Stick is informative and entertaining at the same time, but I’m not sure how useful it will be in practical application. Similar to Malcolm Gladwell or Charles Duhigg, the Heath brothers use interesting anecdotes to illustrate the concepts of stickiness. He lives in Durham, NC.Why do some ideas stick – no matter how true – while others go in one ear and out the other? Chip and Dan Heath break down the elements that made ideas memorable and teach you how to create stickier messaging. One proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. He co-founded the company Thinkwell, an innovative education company that will celebrate its 25 th anniversary in 2022.ĭan has an MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin.
In 2013, he was named to the Thinkers 50, a ranking of the world's most influential management thinkers. Dan's newest book, Upstream, was an instant bestseller and landed on "best books" lists from Apple, Amazon, Financial Times, and others.ĭan is a Senior Fellow at Duke University's CASE center , which supports social entrepreneurs. The Heath Brothers' books have sold over 3 million copies worldwide and been translated into 33 languages. Dan Heath is the New York Times bestselling co-author, along with his brother Chip, of four beloved business books: Switch, Made to Stick, Decisive , and The Power of Moments.
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